• Unique revenue, sell-through, and eCPM optimization automatically delivers and reports on highest yielding advertiser campaigns, ad networks, and format positions.
• Unprecedented ad format policies and frequency controls allow ad display rules based on intrusiveness and exposure time across a site or network for optimal user experience.

Improve Sell-Through by 15-20% with Advanced Inventory Management & Forecasting:

• Superior data analytics on ad impressions, page views, unique users, targeting and demographic profiles by hour-and-day granularity enables precise inventory management.
• Advanced predictive algorithms that factor site analytics, seasonal trends, spike filters-- based on a long-term historical and custom-defined special events-- provides highly accurate inventory forecasts to maximize ad sales: what is under-forecasted is under-sold.

Increase CPM Rates up to 100% with Customizable Rich Media & Video Ad Formats:

• Robust Rich Media Designer toolset allows you to turn any standard creative (Image, Flash, Video) into any popular or custom high-CPM format (Expandable, Peel Over, Welcome Ad) with immediate time-to-market and independence from costly 3rd party vendors.
• Empower your ad sales team to instantly create tear-sheet demos of premium branding or direct response ad formats to boost advertiser results and spending budgets on your site.

Gain 60-70% More Ad Space & Value with On-the-Fly Inventory & Targeting:

• Power ad positions “on or off” from a user-friendly interface and monetize screen “whitespace” with ads, while breaking free from fixated “ad tags” and wasted “house ad” costs with on-demand inventory: maximize the value of sold ad space by auto-collapsing unsold ad positions.
• Harness user profiles by any demographic or behavior information collected with advanced targeting capabilities, including relevant keywords and sessions to “surround” users with advertisers based on visiting a particular site section or topic of interest.

Enhance Operational Productivity up to 80% with Streamlined Workflow:

• Streamline sales and ad operations by defining rate cards for sales forecasting and trafficking templates to pre-set targeting parameters of sold campaigns.
• Boost ad operations productivity with unparalleled tools to drag-and-drop 3rd party ad code, verify 3rd party ad creative, automate 3rd party click tracking, troubleshoot real-time campaign delivery issues, and customize alerts: known as a trafficker’s best friend.