AdVantage|AD SERVER

Drive Ad Operations with intuitive, visual, multi-tabbed dashboards Create and modify campaigns in record speed with real-time updates and reporting stats Interface with any IO, sales, reporting tool of choice with pre-bundled APIs

Streamlined Trafficking Workflow with Campaign Delivery Report Card

• Known as a "Trafficker's Best Friend", boost productivity and turnaround time with drop-and-run 3rd-party ad code, instant creative verification, live troubleshooting tools
• Intelligent Campaign Monitor with automated "warning alerts" of underperforming or under delivering campaigns and click-and-point adjustment options

3rd Party Discrepancy Minimization & Management

• Lowest Discrepancy Rate averaging below 5% with optimized 3rd party ad calls
• Track and manage 3rd party discrepancies for "on-point" ad delivery

Precise Inventory Management & Forecasting with Actionable Analytics

• Advanced and accurate availability predictions factoring-- site analytics, seasonal trends, spike filters-- based on long-term historicals and defined special events
• Superior data analytics on impressions, page views, unique users, targeting, geographical and demographic profiles by hour-and-day granularity

Integrated Rich Media & Video Tools

• Select-and-run any popular rich media ad format or custom build your own high-performance formats with drag-and-drop ease
• Advanced video ad management with full control of ad policy, playback, interactive in-stream, overlay and synched display or rich media companion ads

IAB Compliance with full adherence to measurement definitions and guidelines

Ad Impressions

Auditing

Caching

Clicks

Disclosure

Filtration

Page

Impressions

Reporting

Unique

Measurements

Visits