New York (December 30, 2009) CheckM8, the pioneer of rich media ad technologies, today announced the expansion of its New York headquarters. To date, its New York operations primarily served as a sales and support office for North American activities. The company has now augmented its New York operations to serve as the central office for global operations and product development. As a result, CheckM8 senior management is centralized and senior engineering being relocated from its R&D center in Tel Aviv to expanded facilities in New York City.

“CheckM8 has been a global provider of innovative advertising technologies since 2000,” says Dana Ghavami, Chief Executive Officer of CheckM8. “We have come to a tipping point in new opportunity for the company in the Americas and see this as the opportune time to bring our best talent and resources together to forge the future of the company.”

CheckM8 plans to roll out the next-generation of its rich media platform and unveil a new video ad platform in 2010 while it will service a growing North and South American customer base from its expanded New York base of operations. Product planning and engineering will be newly relocated functions in NYC. “Moreover, North America is the most advanced and mature advertising industry in the world and centering our gravity here is invaluable to being in tune and staying ahead of online ad market trends,” concludes Ghavami.

CheckM8 (www.checkm8.com), pronounced “checkmate”, unlocks the potential of premium ad revenues for leading media companies worldwide. CheckM8 ad platforms independently empower digital content providers to maximize yield from premium ad inventory by unifying innovative rich media and video ad formats, ad analytics, and advanced ad delivery in turn-key products and services. CheckM8 is the trusted partner for over 100 leading media brands, networks and service providers around the world. Founded in 2000, CheckM8 is based in New York City with global operations in Asia, Latin America, and Tel Aviv.